Penny's Pizza

brandingprint

Penny's Pizza began as a joint project with my brother, where I made the art and he digitized it. Since then, I've taken over the project solo as the owner of Penny's pursued a new style for his brand. Work for Penny's Pizza is ongoing.

Finding the Original Penny

My brother and I worked together to find a mascot that worked for the brand. We settled on a cartoon penny, starting with hand drawn versions and moving to digital once we had a direction we liked. From there I made many iterations of the penny to find what looked just right.

Changing the Brand

After a while the plan changed and a new brand was pursued. The owner wanted the brand to revolve around his dog the company was named after, Penny.