PENNY’S PIZZA

Brand Design, Character Design

Penny’s was a very fun project to help with alongside my brother. My role was illustrating a mascot character as well as different poses that could be used for various situations.

I started by doing some quick drawings of the initial idea to get an idea at which style would work best.

Once we landed on a style and thickness of the character I drew up potential hand positions, faces, props, and poses.

The next step was to have it digitized and placed alongside the rest of the brand identity.